Qti.ai Joins Forces with "What I Bought vs What I Got"
Two scam-fighting groups have aligned to help consumers identify authentic ecommerce platforms before purchasing sub-standard merchandise.
Sarah Stacey launched "What I Bought vs What I Got" Facebook Group three years ago, after she had fallen prey to a fraudster selling inferior footwear online. "I paid about $80 for a pair of boots that retailed for around $350," Sarah explained. "It looked like a real bargain. But a few days later when I opened the box, the boots smelled so bad that I couldn’t even keep them in the house.
The original pair of boots Sarah was looking for from Freebird Stores.
"I was furious," she continued, "because I know so many people who had similar experiences with fake products. These scammers know that most of us won’t bother filing formal complaints or take them to court over relatively small amounts of money. I just wanted to alert other consumers before they fell for the same (or similar) scams."
"What I Bought vs What I Got" (affectionately known as "WIBWIG") gained steam quickly on Facebook, and Sarah became mildly obsessed with trying to keep up with the scammers. The heart of most issues seemed to lie in stolen product images that were re-posted on popular, easy-to-set-up ecommerce platforms without the creators’ consent. Scammers direct payments to their own accounts, and generate revenue from unsuspecting buyers (who receive low-quality knock-offs of the product, prompting demand for refunds and poor reviews). The original creators lose credibility, revenue and time in tracking down the scammers. Most ecommerce platforms largely ignore takedown requests, as they have little legal authority (and little financial incentive) to deter the flow of fee-based transactions – whether they’re legitimate or not.
"The fight became too much for me to carry on without some serious firepower," Sarah admitted. "That’s where the big guns of Qti.ai come in. Their brilliant tech expertise will help combat scams on a whole new level, and we’ll FINALLY be able to support the small businesses hit hardest by the scammers."
"It's a win-win for everyone involved," noted Qti.ai’s Chief Strategist Cheryl Darrup. "Sarah’s FB Group represents the consumer-facing side of the equation. Our tech team applies the industry's first proactive threat intelligence algorithm built specifically for ecommerce platforms."
Qti.ai’s big data delivers results:
- 10,000+ unique threat indicators used to determine the legitimacy of an ecommerce site.
- 50,000+ ecommerce stores analyzed on platforms such as Shopify and Woocommerce.
- 1,000,000+ images documented on ecommerce sites that advertise and sell all kinds of products.
Join us in our fight against fraud!
- Consumers: Before buying online, enter a shop’s URL into Qti.ai’s Scam Intelligence Engine that detects the legitimacy of ecommerce sites: Qti.ai/scami (There is no charge for this service.)
- Small businesses: Register for a complimentary Brand Protection trial at Qti.ai/scami/inquiry
Stay tuned to Qti.ai and our social media outlets for all of our latest developments in improving the integrity of ecommerce. Contact cheryl@Qti.ai to discuss ways to work together.